PAWS of Greenwich Launch Press Release

Local Pet Cause, "PAWS of Greenwich" Launches with a Pooch-Friendly "Spring Spruce Up"
Event at Greenwich's Grass Island Dog Park

Community Event to Revitalize Greenwich Dog Park & Support Initiatives for the
Furry “PAWS of Greenwich”

GREENWICH, CT: PAWS of Greenwich (POG), a new organization and collective of Greenwich-area dog lovers, owners, and businesses, will join forces this weekend for a paw-some morning of clean up and pet-friendly activities, in an effort to revitalize Greenwich's only legal off-leash dog park on Grass Island. The family-and-dog-friendly "Spring Spruce Up" at Greenwich Dog Park event will take place on Saturday, April 29 from 9 am - noon. Sign up for the event here:

The event will address the immediate concern of the lackluster condition and appearance of the Greenwich Dog Park on Grass Island. Located next to the town Waste Treatment Plant, the Greenwich Dog Park overlooks swells that emit foul odors thus, many dog-owning residents prefer not to visit the park. POG hopes that some small changes to the appearance and condition of the park will help attract residents and make it a comfortable and safe environment for the two-and-four-legged.

PAWS of Greenwich was formed by new Greenwich resident Jessica Del Guercio, owner of Evoke Marketing. An avid dog lover and owner of a rescue puppy, she launched this initiative following her move to Greenwich from Manhattan. After experiencing the Greenwich Dog Park and following numerous discussions with community dog owners and dog walkers, she decided to "lead the pack" and officially launch a passion project - Paws of Greenwich, to address these issues.

"Greenwich is the largest town on Connecticut's Gold Coast and has over 50,000 pet owners. There is an essential need in the community for safe and clean off-leash areas for canines, and appropriate pet-friendly resources for residents and those considering Greenwich as their new home," states Jessica Del Guercio, Paws of Greenwich founder. We hope to raise funds to support community programs that promote the importance of pet-friendly communities and pet welfare programs, and give back to our four-legged family members, that bring so much color into our life and our community," she furthers.

In addition to the cleanup, the event will feature a variety of pet and family friendly activities including:

  •  "Ask a Vet" pop up by Spot On VeterinaryA PAWS photo booth for pups and their owners
  • Complimentary mini dog training sessions by Heather Trocola at In the Lead Dog TrainingComplimentary treats and coffee provided by Starbucks on Greenwich AvenueBalloon artist and face painting by Hollydays Creations Face and Body Art
  • Brunch treats provided by Garelick and Herbs, J House and Starbucks
  • Complimentary dog treats, balls and bandanas provided by Blue Buffalo
  • Event raffle will feature giveaways from local businesses including Jack Dog Studio, Raleigh & Company, Choice Pet Greenwich, Zen Bronze, Jack & Jill Pet Sitters, PetLuvin' Casita and more

The POG “Argument”:

  • Over 50,000 pet owners in the town of Greenwich, and only one dog park in foul location
  • 70% of apartment seekers search for pet-friendly apartment housing via[1]
  • Approximately 75% of Americans in their 30’s has dogs, according to a survey released by research firm Mintel[2]
  • Since 1996 the pet industry has grown three-fold, to $63 billion[3]
  • Off leash dog parks are community centers, offering residents the opportunity to socialize, share ideas and truly create a sense of community
  • Clean, safe and attractive off-leash dog parks where residents can legally exercise their dogs, will decrease off-leash complaints 


About Paws of Greenwich (POG): PAWS of Greenwich is a non-profit organization and a collective of dog lovers, working to make Greenwich a paw-some, pet-friendly community. Funds raised will support Grass Island Dog Park revitalization efforts and other local pet-friendly initiatives and animal welfare causes in the community. Visit or join the social conversation via our Facebook Page, Facebook Group, and Instagram

[1] Chad Garland (2014, August 12) More than 70% of apartment renters own pets, survey finds [Article]. Retrieved from

[2] Abha Bhattarai (2016, September 13) Millennials are picking pets over people [Article]. Retrieved from

[3] Chad Garland (2014, August 12) More than 70% of apartment renters own pets, survey finds [Article]. Retrieved from